Southwest jet flying over waves along shore

After launching a tranche of new initiatives this year, Southwest is considering broader changes still to come.

Credit: Kevin Carter/Getty Images

Working to expand its reach and relevance, Southwest Airlines may be evolving past the all-Boeing 737 fleet that has formed the backbone of its operation for decades. Historically, the carrier has avoided complexity and clung to certain hallmarks of its brand. But under a multiyear transformation…

Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

Southwest Cautiously Considers Adding A Long-Haul Strategy is available to both Aviation Week & Space Technology and AWIN subscribers.

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